Award winning Hip Hop sensation and Brand Ambassador of PLAY, Olamide (aka Baddosneh) at the weekend in Lagos, launched his much-anticipated music and lifestyle channel,Voice of the Streets  (VOTS) on PLAY TV.

The event coincided with the birthday of the musical star at which he gave out 100 Play decoders with 12 months free subscription to reward his fans for their loyalty to him and his music over the years.

VOTS is expected to deliver the best in showbiz bringing in the best street music, lifestyle, reality shows and entertainment news across Nigeria. The channel will also offer rich contents on events, documentaries, red carpet events, features, interviews and many more.

PLayTV Channel Manager, Ms. Blessing Ezeala described the station as “100 per cent music, lifestyle and entertainment channel showing exclusively on Play TV.

She said: “VOTS is the first channel in Nigeria owned by an artiste. This channel will have huge viewership across Nigeria, especially with young people from the grassroots, who are keen to immerse themselves in real knowledge of the trends emanating from real music and entertainment in Nigeria; it will also serve as a platform for upcoming artistes to promote themselves. VOTS aims to be the first choice for not only Olamide’s fans but generally for young aspirational Africans who love street music, pop culture, music and entertainment.”

Olamide said: “This is just the beginning of good things to come to entertainment industry in Nigeria. In Play TV, we have a collaborator that enhances our offering of local contents to our fans. For me and my team, we have always aimed at launching a channel that will speak for the streets and so when the opportunity came up, the choice of Play TV and the launch of VOTS for us is significant as it will cement VOTS as the leading Music and Entertainment Channel in Nigeria and Beyond.”